DEWA to launch resource conservation campaign
Campaign to highlight importance of conserving natural resources
DEWA is aiming to highlight the importance of natural resource conservation through an energy consumption campaign.
The Peak Load campaign has been designed to encourage residents to limit their usage and unnecessary wastage of electricity and water between 12pm-5pm during the peak load months of July and August.
HE Saeed Al Tayer, managing director & CEO of DEWA said, “During the last few years we have witnessed the highest consumption levels of water and electricity during the summer months’ peak hours. This encouraged us to adopt the idea of reducing consumption during the peak load and give a break to the household appliances and daily chores during this time."
"Our customers consistently participate in safeguarding the utility system’s efficiency and help build a greener, safer world for future generations,” he added.
Speaking on the initiative Amal Koshak, senior manager - Demand & Tariff Management commented, “The Peak Load campaign is an innovative way of communicating to the Dubai community the important messages on how to conserve our natural resources. There are many ways people can reduce consumption during the peak load hours, as well as not using household appliances such as the washing machine, iron or vacuum cleaner; people can turn their air-conditioning down to 24, turn off all standby buttons when they leave a room and ensure that they water their garden early in the morning. This is one of the most innovative campaigns undertaken by DEWA by way of the informality and important information it has, it was also done in a very creative, fun and unforgettable way.”