Dubai Emirates Towers now Green Globe certified
Jumeirah Group's towers get green stamp from tourism industry
Development of a string of green initiatives has won the Jumeirah Emirates Towers in Dubai Green Globe certification.
Following a recent sustainability audit, the five-star hotel, part of the Jumeirah Group, was awarded the certification.
Currently, the GGC is the premier worldwide sustainability stamp for the tourism industry and more than 800 businesses in 50 countries have so far met the 349 exacting standards.
Under the supervision of Farnek Avireal, Jumeirah Emirates Towers achieved a compliance score of 85% against the Green Globe Standard for Sustainable Travel & Tourism. Actions taken to improve sustainability performance already resulted in substantial cost savings for the hotel. The hotel's goal for 2012 is to reduce energy use by 5% through initiatives such as LED light implementation and energy-efficient coolers.
The towers also extend this responsibility to tenants within the office tower. This month will see the Jumeirah Emirates Towers dim lighting during Earth Hour on Saturday 31 March.