5 minutes with ... William Ayre
Director of CBRE Global Corporate Services EMEA on his working day
fmME delves below the corporate strategy to understand what really makes the region’s FM leaders tick
0.00 What does your role involve?
Within the CBRE network, my role is classed as ‘Chapter Lead’ for MEA. This means that I have an overview of all of CBRE’s current FM contracts within the region. I also manage the implementation of new regional clients as well as any local enquires that require direction through the CBRE offices in Dubai/Abu Dhabi. The current CBRE FM clients within the region consist of global pharmaceutical, financial and telecommunication companies.
1.05 Where do you see the FM industry in five years?
It will mature from a tactical function to an integrated real estate solution that delivers real value. The outsourcing model will develop with clients’ recognising that short-term re-tendering of contracts is costly.
This will be replaced with contracts based around collaboration and developing bespoke platforms to provide client direction. With sustainability, the emphasis will be on PPM regimes that maintain building efficiency for accurate lifecycle costing.
1.57 What do you enjoy most about your job?
With 20 years of FM experience, I have never had two days the same. The real estate role varies so much within different companies — you are always looked upon as someone that can contribute or provide the solution. Clients are looking for an integrated approach between FM, PjM and TM services. Having this interaction and providing the ‘end-solution’ is what is enjoyable.
2.38 Most memorable project and why?
Managing a contract and team covering a client’s portfolio of 36 countries in the MEA region. Starting with virtually no information, the structure, financials and operations had to be mobilised. Fortunately I had FM managers (seven in Pakistan, KSA, UAE, Egypt, Morocco, Kenya, and South Africa) who understood the FM role and just needed direction.
3.42 What’s the most challenging thing about your job?
Some may say understanding my Scottish accent! Seriously, one challenge is achieving the client’s expectations of an outsourced model from day one. There has to be a level of collaboration that allows time for the contract to be implemented. Another challenge is operational handover of sites or internal projects. Although CBRE has a process, it’s making sure others have all the information available at that time.
4.30 What do you like to do in your spare time?
Surprisingly, given the amount of travel with my role, I actually enjoy visiting other countries with my wife, as everyone knows you can go anywhere from Dubai. I also enjoy playing golf and football, and generally keeping fit.