DEWA initiative turns exercise into electricity
The smart entertainment platform, named Al Saada, transforms kinetic and mechanical energy generated during exercise into electricity
The Dubai Electricity and Water Authority (DEWA) has announced the launch of a corporate social responsibility (CSR) initiative under the name Al Saada, which means ‘happiness’ in Arabic.
The cornerstone of the initiative will see the creation of a smart entertainment platform that aims to turn people’s kinetic and mechanical energy from exercise into electricity.
As part of the programme, DEWA has introduced specially-designed recreational equipment that is capable of producing renewable energy. Any generated electricity is stored and then utilised with special units for charging mobile devices, as well as powering water stations and lighting.
Commenting on the initiative, HE Saeed Mohammed Al Tayer, MD and CEO of DEWA, said: “This new initiative draws on the inherent energy of human beings and creates a fun family atmosphere that promotes energy conservation.”
He added: “DEWA 's CSR initiatives have always been an integral part of its strategy to serve the public good. DEWA is not only involved in the provision of energy services and water, but also makes every effort, through community-oriented programmes designed to make society happier and promote the growth and prosperity of Dubai and throughout the UAE.”
Developed over a two-year period, DEWA’s team researched the benefits of kinetic energy and identified potential equipment manufacturers based in UK and Brazil. The authority has also signed a memorandum of understanding (MoU) with Gebal Group, a representative of UK-based The Great Outdoor Gym Company, which will implement and operate the project.
Alex Charawani, managing partner at Gebal Group, commented: “Dubai is a world pioneer in harnessing Smart technologies for the happiness and welfare of its residents, and we are proud to have the opportunity to partner with DEWA to provide Dubai with such a new and exciting concept.”