Siemens strengthens brand with new campaign
Launching in UAE and Qatar, the Ingenuity for life campaign will focus on raising awareness of the real-world impact of technology and engineering on society
Siemens has launched the local appearance of its new global brand in the UAE and Qatar.
Coinciding with the 200th birthday anniversary of the company’s founder, Werner von Siemens, the new brand campaign will highlight the real-world impact of technology and engineering on society.
Beyond the introduction of an updated brand logo, the campaign will also feature new print advertising illustrating the various application of technologies in helping shape people’s lives. The material will highlight a number of leading market trends including smart technologies, energy management and mobility platforms.
Following the brand appearance, Siemens will redouble its efforts in delivering automation, electrification and digitalisation technologies and concepts to Iran.
The company maintains an extensive portfolio across these area, which includes technology for power generation, transmission and distribution, rail and road networks, as well platforms for an intelligent city infrastructure.
Commenting on the campaign launch, Dietmar Siersdorfer, CEO of Siemens Middle East and UAE, shared: “As a long-standing partner to the region, Siemens is well-positioned to support the UAE and Qatar towards achieving their economic diversification plans.”
He added: “Through efficient and ingenious technology, we are focusing on providing innovations that support the development of key infrastructure, drive progress and enhance the quality of life for the region's population.”