AkzoNobel launches new paints brand in Oman
New firm brings together home-grown Sadolin brand and the global colour experts Dulux
A new brand of decorative paints has been launched in Oman by global paints company, AkzoNobel.
The new firm brings together the home-grown Sadolin brand and the global colour and innovation leader Dulux.
The new brand by AkzoNobel will feature a new product portfolio based on latest global innovations and technologies available.
AkzoNobel acquired a 50% stake of Sadolin Paints Oman in 2013 after a joint venture agreement with Omar Zawawi Establishment.
AkzoNobel also introduced new colour and inspiration tools, such as the Sadolin Dulux Visualizer, an augmented reality mobile app; a portable and handheld paint testing service; new colour collaterals; and new in-store tinting apparatus.
AkzoNobel Decorative Paints, South East and South Asia, Middle East managing director Jeremy Rowe said: “This is a significant step in further strengthening our operations in Oman. Sadolin is a successful homegrown brand that has enjoyed the trust and confidence of customers.
“With Sadolin Dulux, we are highlighting a significant evolution of the ‘Made in Oman brand’ into a global brand that will offer a never-before range of colours and products for our customers here.”
AkzoNobel is also introducing its ColourFutures in Oman allowing consumers to create colour palettes.
“Along with the launch of Sadolin Dulux, we are highlighting our proprietary ColourFutures. Refreshed annually, ColourFutures has been inspiring consumers for 15 years now and is the outcome of expert analysis of social, economic and design trends,” he added.
AkzoNobel is headquartered in Amsterdam and includes Dulux, Hammerite, Levis, Sikkens, International and Interpon in its portfolio of brands.