Emaar to manage three new Sharjah hotels by Arada
Emaar Hospitality Group to operate Address, Vida and Rove hotels in ARADA’s flagship destination Aljada in Sharjah
Arada, a joint venture between KBW Investments and Basma Group, has signed a management agreement with Emaar Hospitality Group to launch three new hotels in Sharjah.
The three hotels under Emaar Hospitality Group’s banner include the upscale lifestyle Vida Hotels and Resorts and the midscale Rove Hotels which will be located in Aljada, a 223ha integrated lifestyle destination, and a new leisure and entertainment destination for Sharjah.
The agreement was signed by HE Sheikh Sultan bin Ahmed Al Qasimi, chairman of Arada, HRH Prince Khaled bin Alwaleed bin Talal, vice chairman of Arada, and Mohamed Alabbar, chairman of Emaar Properties, in the presence of senior officials of the two companies as well as Emaar Hospitality Group.
The 17.65ha (1.9ft2) Central Hub has been designed by Zaha Hadid Architects.
Under the terms of the agreement, Emaar Hospitality Group will manage Address Aljada Sharjah with 150 rooms, and Address Residences Aljada Sharjah, a 150-serviced residences unit, located in Aljada’s Central Hub.
In close proximity is the Vida Aljada Sharjah with 175 hotel rooms and Vida Residences Aljada Sharjah with 120 residences.
Located within Aljada’s Business Park is the 300-room Rove Aljada Sharjah. The serviced residences under Address and Vida will be offered for sale in the fourth quarter of 2018.
HE Al Qasimi said: “Our flagship development, Aljada is a first-of-its-kind integrated lifestyle destination in Sharjah that will add tremendous value to the economy. Hospitality is one of the core aspects of the mega-development.
“With the growth in tourist arrivals to Sharjah, and the emirate’s status as a cultural hub, there is strong potential for building a robust hospitality infrastructure. Our agreement with Emaar will bring proven hospitality competencies to this spectacular development that will transform Sharjah’s economy.”
Mohamed Alabbar said: “Arada is redefining the residential and commercial landscape of Sharjah with Aljada, its ambitious master-planned destination that will catalyse all sectors of the economy. Through our partnership, we are bringing three distinctive hotel experiences that will meet the requirements of visitors and residents. This is a great example of the collaborations we foster to create iconic destinations of the future. Our three hotel brands – Address, Vida and Rove – have set high industry standards and will be a sterling addition to Aljada.”