Panasonic eager to grow Middle East share
Panasonic marks 100th anniversary celebrations in the UAE with managing director Hiroki Soejima reflecting on future plans
Panasonic Marketing Middle East & Africa (PMMAF) announced that the company is 'bullish' about its Middle East prospects and looks for further growth as it marks its 100th global anniversary.
At the annual dealers’ convention in Dubai, PMMAF’s managing director Hiroki Soejima reflected on the company’s heritage of innovation and outlined how it will sustain the growth momentum in 2018 and beyond.
Soejima said: “The Middle East continues to be an important market and investment destination for Panasonic.
"Backed by a century-long experience and our capability to continuously innovate, we are confident that Panasonic, as it embarks on its next 100 years of operation, will continue to play an important role in shaping the future by designing and manufacturing products and solutions consistent with our reputation of high-quality Japanese craftsmanship.”
He added that Panasonic has set its sights on key strategies for its businesses in the region, among them strengthening its presence in the Middle East through increased market penetration, as well as reinvigorating its value as a top-ranked global Japanese brand.
Meanwhile, Panasonic are up against stiff competition from the Chinese manufacturers in some of the sectors it operates in.
The company voiced their opinion at the Dubai edition of Intersec 2018, where it highlighted its presence in the security and surveillance market.