Duracell and Bee’ah undertake UAE-wide battery recycling initiative
Agreement includes launch of The Great Battery Challenge, a battery recycling programme set to launch across 100 schools and 50 retail outlets in UAE.
In an effort to drive environmental sustainability in the UAE, Duracell has signed a partnership agreement with environmental management company Bee’ah.
During the first phase of the agreement, more than 100 schools and 50 retail outlets across Dubai and Sharjah are set to participate in The Great Battery Challenge – set to launch in October 2018.
Aligning with the UAE government’s Vision 2021 for a sustainable future, the educational programme aims to champion battery recycling, sustainable practices, and energy saving to protect the UAE’s environment.
Duracell Middle East & India general manager Amer Afifi said: “Recycling batteries is one of the latest additions to the recycling landscape and we are happy to build awareness on its benefits to the UAE.
“Through our partnership with Bee’ah, we are actively looking to drive residential awareness around the importance of battery recycling and our collaboration will see the roll-out of a number of initiatives spanning across both the education and public space.”
The interschool batter challenge recycling competition is designed to help students, and their parents, to better understand how their battery purchases should be connected to acting environmentally sustainable.
Bee’ah’s environmental education program, the Bee’ah School of Environment, seeks to encourage positive environmental behavior through two annual competitions, the Environmental Excellence School Award (EESA) and the Inter School Recycling Competition (ISRC).
This year’s edition of both competitions will culminated in an awards ceremony, which was held on May 13, 2018.
Based on their submissions under the theme, ‘Preservation of Natural Resources’, students from 311 schools, across the UAE, competed to win 14 prizes, under the five categories of EESA.
Khaled Al Huraimel, group chief executive officer of Bee’ah, said: “Bee’ah has made an enduring commitment towards encouraging sustainability, and we have utilised community engagement platforms to great effect in this endeavor.
“Our educational programs have played an instrumental role in incentivizing recycling and encouraging environmental advocacy in students. We are delighted to form this partnership with Duracell.”
More than 200,000 students and 5,000 teachers have participated in Bee’ah’s programmess to-date.
A recent report by AC Nielsen estimated that there are millions of batteries purchased in the UAE each year. The vast majority of these batteries are disposed of, without recycling, and end up in landfills. Bee’ah’s partnership with Duracell, one of the biggest investors in sustainability programs in the battery industry globally, will ensure that programs which bring alternative battery solutions are initiated in the UAE.