How ServeU FM is gearing up to go public later this year
ServeU is on the cusp of major milestones, as one of Dubai’s oldest FM companies is hiring, winning new contracts and strengthening technological tools at its disposal
ServeU has undergone a thorough corporate restructuring, as the facilities management (FM) company gears towards a historic 2018. ServeU — which is a division of UAE-based developers Union Properties — will be offering its shares with an initial public offering slated for later in 2018.
Whilst the rate of change within the GCC FM marketplace has seen constant and consistent growth, even through difficult economic times, Serve U and Union Properties Management has identified that the FM industry has reached its current apex, with the second phase of market development just beginning. This second wave will usher in the need for FM companies align themselves with the overall vision and movement of the UAE and greater region as a whole and with the UAE as the technological growth incubator.
Some of ServeU's key service offerings within the hard and soft FM realms have helped the company strengthen its position in the market — as it offers full service MEP, cleaning, security, landscaping, and manpower services.
At the helm is regional FM veteran Gary Reader, who was recently promoted to general manager at ServeU. “Due to the recent corporate restructuring of the company’s organisation structure, we’ve welcomed key personnel at various levels including HR, business development, CAFM, ERP and project management to better our performance this year as compared to the previous years,” says Reader who brings with him more than 30 years of expertise in IFM delivery.
Over the years ServeU has worked on maintaining several high-profile real estate projects both in the public and private sector. The firm has extended to offer integrated facilities management services in Dubai’s Motor City, the Green Community in DIP, Uptown Mirdif and Dubai Autodrome among other areas such as: the city’s transportation sector, residential, commercial, financial and fitness sectors.
As part of the company restructuring, ServeU is looking at increasing its presence in niche sub-sectors with an emphasis on taking on several specialised services in-house. The firm already delivers water tank cleaning, and IRATA certified rope-access cleaning services to its clientele.
Staff numbers are also expected to increase as ServeU has been recruiting across different functions. It currently employs 5,000 staff, which is expected to nearly double in the next 24 months. There is also a strong focus on corporate social responsibilities with the firm looking to get involved in various events throughout the course of the year. First of which was a beach clean-up drive, which was carried out in collaboration with the Dubai Municipality in March at the Umm Al Suqeim Beach in Jumeirah.
Around 60 employees from the company attended the event, collecting non-biodegradable waste and other litter from the Dubai beach. ServeU is targeting to launch a new initiative every two months or at least one project every quarter. This is in line with its strategy directed primarily towards the development of a new growth era for the company.
Sohail Ausaf, chief operations officer, ServeU said: “Corporate citizenship is an integral part of our business. We recognise that we are in a unique position to create a positive impact on society. More than promoting awareness on environmental issues, we also hope to nurture a culture of responsibility in nature protection and conservation through this beach clean-up drive.”
On the technology and automation front ServeU is in the process of upgrading to a new Computer Aided Facilities Management (CAFM) system along with a new ERP software – Microsoft Dynamics 365.
Reader adds: “In alignment with the Dubai’s vision for a smart city and to optimise building management costs, our soon to be upgraded CAFM system will include several modern advancements. Building Information Models (BIM) will be a crucial component which will vastly improve the building handover process, while a fully-collaborative 3D BIM will help to collect data and information about the building life cycle.”
IoT technology will also be implemented at existing sites and new ones as Reader believes it's not only cost effective in terms of installation but it uses monitoring, targeting, sensor technology, controls and integrates the results into a single reporting platform. Meanwhile the ERP system will centralise corporate functions such as finance, human capital management and procurement.
Overall the future is bright and looking up as ServeU prepares itself to become the first publically listed regional FM service provider in a few months from now.