‘Smaller ‘FM companies’ affecting the sector’: Ejadah
Hussain Ali, chief executive officer, Ejadah Asset Management reveals all about the company’s latest contract wins, and the roadmap for the firm
What is Ejadah’s expansion plans?
Ejadah’s vision has always been the driving force in the company’s growth during the last 14 years. With the Expo 2020 around the corner, our expertise and dedication will help us to continue our growth while remaining true to our commitment deliver excellence. Over the last decade of its operation, Ejadah has evolved from a facilities management service provider into a total community solutions business.
So does that mean international expansion is on the horizon?
International expansion is part of our long-term business strategy along with intensive expansion within our existing sectors. This is not the finishing line nor our final goal, but a demonstration of our capability with an ever changing market whilst focusing on our fundamentals of quality and excellence. Since inception Ejadah has been provided with a strategic direction, corporate governance and sustainability. We have constantly focused on leveraging the knowledge and experience of our workforce to run our business and strive to establish a solid organisational culture. Employees of Idama — Ejadah’s facilities management arm — understand the role they play as individuals, and within their teams and a part of the big picture in the transformation of our organisation and achieving our business goals. They are constantly guided into translating our vision to reality. Our sustained expansion positions Ejadah as one of the fastest-growing companies in the region and reflects our commitment to customers across the region.
Tell us a bit about new contract and the immediate future plans of your company.
We have secured large contracts in the public and private sector, which are collectively worth in excess of AED160mn. Some of our recent contract wins include City Walk, Box Park, Valiant Clinic, Global Village, Kempinski, Kings College, DPCM, Abu Dhabi Sewerage Services Company, Abu Dhabi Media among others. Securing these significant contracts puts Ejadah in a strong position and will underpin our planned expansion in the next 12 months. In the near future we will test the waters in the new sectors such as aviation, education and healthcare. More importantly, we are committed to maintaining the support and improving the standards we deliver to our existing clients, whilst we continue to build on our portfolio in a steady but sustainable way.
What’s the prime objective behind Ejadah’s ‘Vision 2021’ programme?
Ejadah operates through a culture of quality and continuous improvement, providing tailored solutions for communities that it manages. Creating success for our customers, people and partners by our commitment and dedication are key in ensuring service delivery and operational excellence. Our 2021 Vision ties those ingredients in, ensuring consistency in our aim for excellence at every step of the customer’s journey.
What are some of the challenges being faced in the industry?
Due to current market conditions, as with all industries, we have new players that aren’t specialised in FM aiming to classify themselves as FM service providers. This, as you can imagine, affects pricing as they value the project incorrectly, which ends up influencing the client’s decision in awarding the contract to the lowest bidder. To add to it, we have to deal with customers’ demands of top-class service with little to no budget. This obviously puts pressure on the service provider. Having said that, Idama is committed to embedding quality and excellence across its operations by adopting international standards. Smaller companies, however, will almost certainly face operational issues.
How does Idama maintain its standards in competative market conditions?
Idama has developed and implemented an integrated client management system to ensure that its client’s assets and investment objectives are achieved. This is made possible with the amalgamation of proprietary technology, best practice processes and policies, financial, contract, procurement and workforce management.
With an emphasis on training, can you shed light on the efforts undertaken by the organisation?
Our team at Idama support our vision with their dedication and commitment. And as our organic growth increases, so does our operational complexity. This means training and development is at the top of our list which helps us deal with the changing landscape of FM in the region. The Ejadah Training Academy trains in excess of 10,000 technicians every year with the help of specialists, delivering around 50 different courses. The company, as a whole, has adopted international standards and best practices including EFQM, ISO, OHSAS and EMS. A quality management system (QMS), based on the requirements of ISO 9001:2000, was implemented in 2004 and resulted in the certification of Idama Facilities Management to ISO 9001:2000 in December 2005. Our new focus on energy management and waste management is another step in a comprehensive approach to managing the customer experience ensuring further alignment with business goals and objectives. Today we operate in Dubai and Abu Dhabi, managing more than 75million ft2 of real estate assets most of which are global landmarks.