Access Hire Middle East adds 73 JLG boom lifts to its fleet
Estimating an investment of 5,000 machines, Access Hire Middle East will deliver its integrated products and services to major projects in the construction and maintenance sector
Access Hire Middle East, a wholly owned subsidiary of Access Group Australia, has taken delivery of 73 JLG boom lifts with a further 34 on order that will be available for rent from its location in Dubai.
Access Group Australia has recently expanded its activities in the Middle East. Estimating an investment of 5,000 machines, Access Hire Middle East will deliver its integrated products and services to major projects in the construction and maintenance sector. The company announced in May it will invest over $500 million in the development of its Middle-East branch.
John Jones, group CEO, Access Group Australia, said: “The true test of equipment is its cost of ownership, its breakdown frequency and the overall equity retained in the equipment for resale. I think that working not only in Australia but in the Middle East is a true test of any piece of equipment working in remote, isolated areas with extreme heat which measures their ability to maintain support for the product in parts, logistics, efficiency, attitude and urgency. JLG’s established brand and product reputation also allows for consistent value for trade ins and ease of export to developing markets. Under market pressure, JLG has led and defied the industry by withstanding the challenges associated with the introduction of new markets and competitors. I applaud the company’s ability to maintain standards and avoid re-engineering their products to a lower standard of quality to compete with new competitors to the market.”