Alfahim Group kicks off ghaf tree campaign
Tree planting initiative is in association with Emirates Nature-WWF
The Abu Dhabi-based business conglomerate Alfahim Group has launched a campaign to promote the significance of the ghaf tree and the importance of preserving the UAE’s natural habitat through a series of engaging activities with Emirates Nature, in association with WWF.
Spearheaded by Ahmed Abdul Jalil Al Fahim - chairman of Alfahim Group, Laila Mostafa Abdullatif, director general at Emirates Nature-WWF, and Hanadi Mohamed Al Fahim, director of Al Fahim Family Governance Office, the aim of the Ghaf Tree campaign is to continue the legacy of late Sheikh Zayed bin Sultan Al Nahyan the UAE’s founding father, of cultivating an environment-conscious community. The initiative was launched with a ghaf seed sown in the gardens of the Abu Dhabi hotel, Fairmont Bab Al Bahr, owned by Alfahim Group.
Speaking at the tree-planting ceremony, Ahmed AJ Al Fahim, said: “This ghaf seed represents our continued commitment to growing with the UAE and driving the community towards further appreciating our natural resources. Sustainability is among Alfahim Group’s corporate social responsibility pillars and demonstrates our keenness to bring about change and inspire our society to realise the importance of protecting nature for coming generations.”
Al Fahim family members and employees participated in a competition themed on the ghaf tree and its connection to the heritage of the UAE. Winners were commended in the presence of more than 900 family and staff members.
At the gathering, Hanadi Al Fahim, highlighted: “We are focusing on generating awareness among the public and youth by starting with our third-generation family members and employees to build a solid foundation for our planned Connect with Nature Ghaf Tree majlises this year. Through this joint partnership, our ultimate goal is to foster a community of passionate environmental leaders.”
Some of the group’s subsidiaries have followed suit with their employees participating in a number of activities, including ghaf tree planting with Takatof’s Paint Happiness initiative and a desert-cleaning drive under a campaign called Arqoubna Our Environment. Last month, the group announced its strategic partnership with Emirates-WWF to rollout Connect with Nature Ghaf Majlises marking the 2019 Year of Tolerance.