BMTC wins Honeywell LED lighting distribution rights
BMTC signs contract with Mafco FZE who recently secured the rights to use the Honeywell trademark in the manufacturing, sale and distribution of the company's LED products
Bahri & Mazroei Trading Company (BMTC) has signed an exclusive agreement with Mafco FZE for distributing Honeywell LED lighting products for trade distribution and projects in the United Arab Emirates.
Mafco FZE had recently secured from Honeywell the rights to use the Honeywell trademark in the manufacturing, sale and distribution of residential, industrial, institutional and commercial lights, floodlights, facade LED lighting, and LED fixtures in 42 countries including the Middle East region.
With the new agreement, BMTC will provide Honeywell branded LED commercial lighting products such as LED panels, downlights, LED lamps and accessories, LED tri-proof luminaires, high bay lights, and ceiling fittings.
Esam Al Mazroei, Vice Chairman of Bahri & Mazroei Group said: “With the new agreement, we are expanding our product range to offer products that meet the needs of the industry, in bringing energy-efficient and cost-efficient lighting across all applications – residential, commercial, outdoor and more.”
BMTC will leverage its industry expertise, market knowledge and presence to ensure strong penetration of Honeywell LED lighting products, thereby meeting the business goals of MAFCO.
Tabish Arshad, Mafco spokesperson, said: “As the UAE readies to transform itself into a thriving energy efficient and environment friendly nation that promotes the use of energy-efficient solutions, the relationship with Honeywell brings the vision to life with its recognition for quality products. BMTC has a strong market presence and knowledge, which will be invaluable for us in expanding the reach of our products to customers in the UAE.”